Deida Massey
Executive Paralegal
Deida Massey is the embodiment of purpose-driven power. As a beauty industry entrepreneur, nonprofit leader, and community advocate, she doesn’t just talk about impact, she lives it. Hailing from the Southside of Chicago, Deida took a leap of faith early in her career, leaving her role advocating for abused children to pursue a highly successful career as a makeup artist in TV and Film (including Chicago Fire, Divergent, and Chi-raq). As a serial entrepreneur, she founded Reel Beauty, Inc., a 501(c)(3) serving young women, and Bixa Beauty, a luxury vegan brand. Deida’s story is one of resilience, reinvention, and results. She brings authenticity, vision, and a heart for service to McLeod Legal Advisors, using her platform to light the path for others.
How She Helps Clients
Deida helps clients safeguard their wealth and business interests by building brands, programs, and products that create long-term value, sustainability, and legacy impact. She emphasizes education and strategic planning—helping clients understand the importance of ownership, intellectual property, partnerships, and intentional business structures that preserve both financial and cultural assets. Her approach is rooted in helping individuals not only build wealth but position it to be protected, expanded, and transferred with purpose.
Get to Know Deida:
Originally From: Chicago, IL
What she loves about the local area: The quiet.
Hobbies & Interests: Traveling and going to the spa.
Areas of Practice & Specialties
Estate Planning
Asset Protection
Probate
Trust Administration
Revocable Trusts
Land Trusts